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Soccer - Coordination Agility & Speed Training For Soccer - Part 1
HOW TO PRODUCT AN EFFECTIVE AD AND GET RESULTS.
One of the first skills anyone new to business has to master is the art of writing an ad. To promote a product or service we need to advertise and for this we need a well written Power- packed ad. Its a lot more difficult than it seems. One of the oldest formulas around which still holds true today is.
A ATTENTION
I.INTEREST
D.DESIRE
A.ACTION
An ad can- not produce results if it is not seen. It must grab the Customers attention. It must evoke interest and desire and must always end by inviting action.
HEADLINE. This is the most important part of any ad. Keep it simple and short with strong attention getting words. (E. G Free Money New Win.) It gives your customer their first information about the ad. The success of the ad will depend whether or not the readers interest is held. The readers self interest is always close to the heart. This needs to come across within the headline.
BODY Here is the heart of the ad. It should offer information and answers to readers questions. Use clear simple English and be as specific as possible. Get as many details down as possible within the message. Dont put your email address if possible as this is how spammers collect them. Put a link to you website if you have one and give a phone number if you can.
THE FINISH Always finish the ad with an invitation to act.
E.G. Visit wwwORDER NOW/ SIGN UP NOW
Always jog down any ideas or bits of information you come across. It will provide material to produce an effective ad copy .Produce different versions of your ad. Test and track each ad. Always work smarter not harder. Only spend money and time on promotions that bring results.
Good luck and all the best.
Sue
About the author:
A selection of affiliate programs which offer work at home ideas and opportunities can be found on this business site.
www.princehomebiz.com
Are You In Business To Help Customers? Bob LeducAre You In Business To Help Customers?
Copyright 2003 Bob Leduc
Customers want to believe you are in business to help them.
They don’t mind if you make a profit by helping them. But
they won’t buy from you if they believe you are only in
business to get their money.
Here are 4 ways you can assure customers that you are in
business to help them.
1. Personalize Your Sales Approach
Customers will not believe you really want to (or can) help
them when they see you trying to sell the same product or
service to everybody.
Learn everything you can about your customers and their
lifestyles. Then, sub-divide your targeted market into
several narrowly defined niche markets.
Customize your sales messages to the specific interests and
needs of prospects in each niche market. Customers should be
able to see your product or service as the perfect solution
to their specific situation.
2. Convert Everything Into Customer Benefits
One way to convince customers you want to help them is to
focus on the benefits they can get from you.
Customers don’t really care about you, your company, your
products or your professional credentials. They only care
about the benefits they can get by using your products or
services.
Keep this in mind as you develop your web pages, sales
letters and other promotional materials. Present everything
in terms of the benefit it provides to customers. For
example:
…Don’t just list the features of your product or service.
Explain how those features provide the benefits your
customers want.
…Don’t just publicize your educational or professional
credentials. Describe how those credentials equip you to do
a better job for customers than your competitors.
3. Build A Relationship
You can also demonstrate your commitment to help customers
by building a relationship with them. Few prospects buy on
the first communication - even if they desperately want or
need what you are selling.
Stay in contact with these prospective customers. Follow up
periodically with some useful information …and don’t
charge them for it. Building a supportive relationship
proves you want to help them. It gains their trust - and
eventually a sale.
Internet Marketers: Make sure you have a way of getting the
email addresses of visitors to your web site. You need it to
follow up with them. For example, offer a complimentary
subscription to your email newsletter - or a complimentary
special report delivered by email.
4. Encourage Questions
Answering questions is another way to demonstrate your
interest in helping customers. It also captures sales you
would otherwise lose from prospects unable to get all the
information they wanted.
Encourage prospective customers to ask questions when you
are in a live selling situation.
Make it easy for customers to ask questions when they are at
your web site or in other selling situations without live
communication.
For example, provide a phone number customers can call to
speak with you or someone else who can answer their
questions. Consider using a toll-free number unless you only
do business in a local area.
Tip: Include a Q&A page on your web site with answers to
frequently asked questions. It will reduce the number of
questions you have to answer individually.
Customers know you are in business to make a profit. But
they also want to know you are in business to help them. The
4 methods revealed in this article will help you assure
customers that you are committed to helping them.
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
About the author:
.
Six Management Tips for Trying Economic Times Part 2 Molly Luffy
Okay guys - have you done your homework? Have you been implementing the steps that we’ve been discussing over the last couple of issues?
Well, maybe you’re not completely there yet, but I’m sure you are on your way. Don’t forget to write me if you have any questions. Just for fun, let’s make sure we’re clear with the tips - how about a super-quick review?
Tip 1 - Get your attitude in check
Tip 2 - Address your employees’ attitude issues (fun, huh?)
Tip 3 - Keep the lines of communication with staff as open as possible
Tip 4 - Re-assess and re-prioritize projects
Tip 5 - Meet or beat deadlines
Alrighty - so now we’re up to number six. You ready?? It’s REWARD employees for their hard work!!!
Yay - reward employees - that’s a fun one!!! You’ll get to make people feel good and make them feel appreciated and spend a little more time with your employees and maybe even get to spend a little money on rewards…wait a minute. I can feel the vibes out there - do I detect a little resistance?
Well, if you are somewhat uncomfortable with this concept - don’t worry. You are not alone. In fact many, many managers far and wide have a tough time with this whole praise and reward deal. Why? Well, I have my theories (shocking, huh?) but I won’t bore you with the details (another shock!). Let’s just tackle the issue of why it’s so important and how to go about it and that may help you feel a little bit more at ease with actually doing it. Praising and rewarding that is.
Okay - so here’s the deal. Have you heard that old saying about how money isn’t the biggest motivator in employee performance? Well, I certainly don’t have scientific proof of that, but in my experience it seems to be the truth. So if that’s not the biggest performance motivator - what is? Can you guess?
Right!! It’s feeling as if you’ve don’t a great job and that you are appreciated for your hard work. And if that’s true, it’s up to you as a manager to let employees know that they are appreciated!!
Now there are many of you who just aren’t comfortable with patting people on the back (figuratively, of course). But it really isn’t that hard and it does go such a long way in the employee motivation department. Look, all you have to do is say - “Jane, you did a great job with x. I really appreciate your hard work.”
See - it’s that simple! Just remember to deliver the pat on the back in a timely manner. And be specific about what the employee did that was so great. You want them to know what they are doing well so that they keep it up!!
In addition to praising your employees as individuals, you should also strive to reward them as a group. If you have the money in your budget, spring for an unscheduled bonus such as gift certificates to the local mall (or hardware store - satisfied guys??). Cater in for a fun and unusual lunch -yes, people do tire of pizza.
And if your company has any kind of official employee recognition program - use it and use it often. It’s there for a reason!!
Now there are tons of other ways to reward employees - far too many to cover in a short e-zine. So do a little reading on the topic. There are scores of great books with fun ideas. One great resource is 1001 Ways to Reward Employees by Bob Nelson.
Now go out there and be a STAR!!!!!
About the author:
.
Six Management Tips for Trying Economic Times Part 1 Molly Luffy
(Part 1 of a three part series, today’s tips 1 - 3)
If you are like most managers I know, you are constantly being asked to do more work with less resources. And the same is true for your employees. This combined with layoffs, financial struggle and media stories of corporate corruption leaves many employees feeling more fearful for their jobs, more stressed out and more over-worked than ever before!!
As a manager, its up to you to keep your staff productive and motivated. This is a tough job at any time, but especially now. So youll need to spend extra time strategizing as to how you can accomplish your departmental goals with a stressed-out, over-worked staff.
The first thing you’ll need to focus on is keeping your own attitude in check. It can be really easy to get discouraged when you are so busy and see no end in sight. But now, more than ever, its up to you to be a good example for your employees.
Despite what you may think, your employees are looking to you for guidance and they are definitely paying attention to how you are handling things. Expressing an attitude thats less than positive has a trickle down affect on your employees. Many employees figure that if you have a bad attitude, why shouldnt they? So take great strides to put on a happy face and show your employees that you’ve got things under control and are handling things just fine. Without being nauseating about it, please.
Demonstrating a good attitude has another great benefit. It helps you stand out from the crowd. Its during the darkest days that stars shine the brightest, so try to be a star. Consider this time as an opportunity for you to show your superiors just how competent you really are. Rise above the negativity and uncertainty to do a stellar job and try to act like you’re enjoying yourself. You will be rewarded for it!!
Now that your attitude is in good shape, youll want to address the attitude of your employees. This is not the time to let employee negativity slide. Yes, employees are worried, but that doesnt give them the right to mouth off and create trouble. Offer your employees opportunities to communicate with you on a regular basis. Allow them to ask questions and voice their concerns. But dont allow them to spend precious work hours complaining to co-workers and stirring up further unrest. If you become aware of such activity, do what Barney Fife says -Nip it, nip it, nip it!
I cannot stress enough how important it is for you to find time to communicate with your staff. You see, employees these days are bombarded with news coverage detailing corporate corruption, layoffs, bankruptcies and economic crisis. Therefore their radar systems are on high alert for any tidbit of info indicating that your company may be having major troubles. And this leads to speculation, rumors, decreased morale, decreased productivity and all around trouble!!
Consider scheduling regular informational-type meetings. Use this time to fill your employees in on corporate developments, and offer them an opportunity to ask questions. During these communications, it is vital that you be as honest as possible (without giving away any confidential company information, of course). Your staff will pick up on any attempt to be evasive, and this will only make them more nervous than ever. So when you can, just be honest!!
Let your staff know that you are willing to keep the lines of communication open and that any time they have a question, they should contact you.
Another way to keep the communication flowing is to spend more time in your department. Try to walk around and check in with people on a frequent basis. Let them see that you are accessible and that you are committed to keeping them abreast of important information.
This kind of attention will do wonders for the stress-level (and therefore productivity) of your employees. In trying times, most managers get really uncomfortable. As a result they tend to shut down and spend less time with their employees. Take the open-communication approach, and again, youll stand out like a shining star. Its a win for you, a win for our employees and a win for your company!!
About the author:
.
Press Release
Mass Text to Speech Telephone Notification Tool Calls Millions in Under an Hour in Multiple Languages Marc Goldman
- The first and only solution created with simplicity in mind, the Surfsimple Telephone Notification System released a new version of their popular Telephone Notification System. The service is currently used by Fortune 1000 companies as well as numerous government agencies for mobilization, notification, and emergencies. The system now has the capability of typing a message in english, and then automatically calling a recipient and speaking it in either Spanish or French. All of it without knowing a single word of the other language.
Fremont, CA July 21, 2004 — Surfsimple Technologies recently released it’s new version of the Callstorm Telphone Notification System to the public.
POWERFUL
The current system is designed around simplicity and volume, with the ability to make over a million calls per hour. It can take a message in one language and automatically speak it to the recipient(s) in another language.
SIMPLE TO USE
Using the service over the web is very simple. The user just logs in, selects the group to be called, types in the message, and presses Send. The messages are automatically converted to voice and spoken to the entire group within minutes.
“We are excited about the multiple applications for our technology,” said Prashant Mandal, CEO. “We have seen Search and Rescue Organizations use it for mobilization, firms use it for emergency notification, and the everyday person using it for group notification.” Mr. Mandal continued to emphasize the simplicity with the following comment, “We have had kids under the age of seven use it to notify their soccer team of a rain out.”
The model is service based and starts at $2.95 per month for consumers and $19.95 per month for corporations.
To use the system today, go to the web site at http://www.surfsimple.net
Contact Tom Myers at tmyers@surfsimple.net for more information.
About the author:
.
Where to Find a Cash Windfall of $10,000 to $1,000,000–You Never Knew You Had.Marc GoldmanThere is a rather famous true story called Acres of
Diamonds.
It is about a successful farmer who risks everything
searching the African continent for diamonds. Ultimately he
dies sick and penniless, while the new owner of his farm
uncovers on his property the largest single diamond ever
known to man.
Point of fact: After helping hundreds of thousands of
entrepreneurs and business owners, Ill lay odds that story
is true for YOU in more ways than you are currently willing
to admit to yourself.
No matter where you are on the success continuum, your
ability to generate tens or hundreds of thousands of dollars
in immediate windfall income is well within your reach.
I know firsthand, because everyday, I am paid handsomely to
do just that by my clients and associates.
Now, no one likes to be told that they are sitting on a
diamond mine, especially when they dont see it for
themselves. So please allow me to give you some advice which
could potentially generate a cash jackpot of between $10,000
and $1,000,000 almost overnight.
Whats the secret?, you ask impatiently.
Ill tell you flat out: Your hidden wealth is buried in
your email list…its hiding in your client list…and it
lies dormant in your vendor list. I could go on and on.
Heres the secret in a nutshell: One of the places your
hidden wealth lies is in the trusted relationships youve
cultivated with people over the years.
Let me prove my point with a quick example. I recently did a
consult with a client who has a wonderful nutritional
product. His own clients are very enthusiastic about the
results they get.
At the same time, although he is successful, he is also cash
poor. He needs a cash infusion of hundreds of thousands of
dollars to be able to fund the building up of his business.
Whats the solution? A banker? An angel investor? A partner?
Venture capital? Maybe, but I think there might be an
easier way.
Heres what I suggested to him: I told him to write a
heartfelt letter to his most devoted clients which tells
his story and includes an offer that they pre-pay for a
years worth of his product to help him build his company.
In return for their support, theyll receive very
preferential discounts and unique bonuses from him.
Will the strategy it work? Maybe. Maybe not. We wont know
until we test it. But the premise is sound because the odds
are exceedingly high that many of his clients will empathize
with him and want to be a part of his success by helping
him achieve his goals.
Why?
Because they trust him.
Now some of you will be a bit hard headed and say But I
dont have a product or I dont have a client list or
I dont have a business.
So let me say it again: YOUR windfall opportunity lies in
the trusted relationships YOU have cultivated. And your
wealth-building opportunities will be kaleidoscopically
different from everybody elses.
Here another way of looking it:
Wealth = Opportunity = Trusted Relationships
Now heres the big question. Whether you own a business or
not, how can you put this information into action
immediately?
My answer for you: Well, the most success-certain way I
know is by engineering joint ventures with people. Its
my absolute favorite way of building businesses…generating
enduring streams of income…and especially creating instant
windfall profits.
Of the $7 Billion in profits I am credited with, at least
$2.5 Billion has been generated doing lucrative joint
ventures.
Solely by learning how to become a joint venture deal-maker
who understands the money-making opportunities and money
connections that exist all around you, you could
turn-around almost any problem…make almost any amount of
money you desire…and live a life most people only dream
of.
Try it! I think youll be pleasantly surprised
the results you achieve.
About the author:
Jay Abraham is a legendary business builder and marketing
genius. Jay is also one of the worlds foremost experts on
Joint Ventures. If youd like to learn more about Jay
Abrahams new EXTREMELY AFFORDABLE six month Joint Venture
Mentorship program, go to http://art.jvexperts.com
5 Reasons Why You Need Your Own Original Products Dan B. CauthronHave you noticed yet? The people who are making the most
money on the Internet are the ones who are promoting
products that they developed. That’s not to say there isn’t
money to be made by way of resale rights and affiliate
programs - but the door to the bigtime opens most easily
when you have an original product to offer.
If you’re serious about building long-term financial
security by way of an online business, here are a few
reasons why you should begin right away developing your own
original product offerings.
Eliminate the Competition
When you have an original product to offer, you will be in
control of the pricing and the methods by which your
product will be marketed. No one else will have the rights
to direct sell your product unless you grant them those
rights, or sell the license to them. In other words, you
can be the sole source if you wish.
While competition is more than fierce among commission
paying affiliate programs and products, your original
product will enable you to rise above and eliminate that
competition. Your own business can then be built on a firm
and stable foundation, and not based on the dictates of
others.
Recognition and Credibility
Never can enough be said about the importance of these two
factors in terms of building an online business. Would be
successful online entrepreneurs are hampered by the fact
that the Net itself is an impersonal venue. We seldom if
ever get to meet our clients and customers face to face,
making it all the more difficult to establish a reputation
as a serious and credible business owner.
Those who develop and market their own original products
inevitably enjoy an immediate boost in credibility and name
recognition. Potential customers are more likely to do
business with someone who has proven themself to be
knowledgeable and capable within their own business arena.
Silent Salesmen
Your own product can and should include your valid
recommendations to related resources for the user’s
consideration and benefit. Many ebook authors use this
method to lead the reader into offers for their other
products.
In addition, therein lies one of the secrets to success
with commission based affiliate sales. The user/reader will
be more inclined to accept and act on your recommendations,
since your knowledge and authority on the topic has been
demonstrated by your authorship.
Enable Your Own Affiliate Program
Motivating other marketers to sell for you is next to
impossible until you have an original product to offer. Yet
with an original product release, announced in the right
places, you can quickly have dozens, even hundreds of
people promoting your product. This tactic alone can take
your product into areas of the market that you might
logistically be unable to reach by your singular efforts.
Open Inroads for Your Next Product
With one successful product release under your belt, you
will find that subsequent new products will be met with
acceptance and action on the part of buyers and affiliates
as well. Providing your products are of high quality, this
effect will compound over time.
So, it’s evident that your own original product holds the
key to taking your ebusiness to a whole new level. But just
how do you go about developing that first product?
That, dear reader, is seed for our next article.
_________________________________________________
Dan B. Cauthron offers original marketing insights and a
7-Volume eMarketing Library to all new subscribers. Join
his list by visiting http://www.Earn-Revenew.com or email
RevenewTips@ListWarrior.com
__________________________________________________
Copyright 2003 - Serenity Marketing Group LLC
All Rights Reserved Worldwide
About the author:
.
Press Release
UCLA Alumni Association Retains the Accounting Firm of Singer Lewak Greenbaum & Goldstein, LLP Anthony Dovale - AQ Success Alchemist
The UCLA Alumni Association today announced that they have selected the accounting firm of Singer Lewak Greenbaum & Goldstein, LLP (SLGG) as its new independent auditor.
Los Angeles, CA July 17, 2004 — The UCLA Alumni Association today announced that they have selected the accounting firm of Singer Lewak Greenbaum & Goldstein, LLP (SLGG) as its new independent auditor. SLGG, a leading regional CPA & Management Consulting firm, provides accounting, tax and management consultant services for a broad range of clients including individuals, family-owned businesses, private and public companies as well as nonprofit organizations.
“The Association is entering an exciting new phase in its history. We wanted a firm with roots in the Los Angeles community, a depth of resources and the adaptability necessary to support a dynamic organization’s business requirements while ensuring the finest audit support available. SLGG has a solid reputation for professionalism and service with proven expertise,” said Keith Brant ‘83, M.A. ‘88, Ph.D. 95, assistant vice chancellor, alumni relations and executive director, UCLA Alumni Association
“We are excited to work with the UCLA Alumni Association, strengthening further our ties to UCLA community. We look forward to growing together as we help this innovative and award-winning Association achieve its vision to serve more than 300,000 UCLA alumni,” said Lewis Sharpstone, partner in charge of nonprofit practice group at SLGG.
About SLGG
Singer Lewak Greenbaum & Goldstein LLP is the largest certified public accounting firm headquartered in Los Angeles, California. Established in 1959, the firm has grown to more than 150 professionals and support staff. Today we serve a broad range of clients ranging from individuals to family-owned businesses to public companies of all sizes. Singer Lewak Greenbaum & Goldstein, LLP has offices in Los Angeles, Santa Ana, and Ontario, California. For information, visit www.slgg.com.
About UCLA Alumni Association
One of the top organizations of its kind in the world, the UCLA Alumni Association boasts more than 88,000 members and serves as liaison between UCLA and its more than 300,000 living alumni around the world. Founded in 1936, the Association is proud of its long history of developing support for UCLA and its mission in the Los Angeles community and throughout California while offering UCLA alumni a wide array of services, ranging from professional networking to educational travel. For information about the Association, visit www.UCLAlumni.net.
Media Contact:
Mark Davis, director of communications
UCLA Alumni Association
310-206-4715
MarkD@UCLAlumni.net
About the author:
.
How to get your staff to perform 50%-80% better.Anthony Dovale - AQ Success AlchemistIf you speak to employers about their staffs performance, you will typically hear comments about low skills, ineffective training, lack of ownership, responsibility or performance, and all the pressures around skills development legislation etc.
If we dig a little deeper into the real challenge that presents its self to us - that of reducing poverty by making our people more productive and competitive, we will quite often see that its not only a skills issue that must be addressed, but primarily its an attitudinal issue that is our biggest challenge.
Ask anyone what they experience as a quality of service in their day to day encounters. For the most part your feedback will be negative. Is this really because of a lack of skill, or is it a Personal Attitude/Personal Beliefs issue?
With the right attitude you can achieve almost anything, with or without skills. But a person with skills, and a negative attitude and bad demeanour can scupper any organisations intention to deliver efficiently and competitively.
The problem that I see with our great haste to train and skill everybody is that we are missing the fundamental issues that control results.
Those issues of - Attitudes, Beliefs and Socio-experiential programming, like Learned Helplessness, Self Limiting Beliefs, and Adversity intelligence (AQ) - which all rest upon a delicate framework of Self-Awareness, Self-Management and Self-Motivation. (or Personal Energy Management.)
Research typically proves that less than 15% of training experienced is transferred back into the workplace. Add to this the fact that our memory of training materials and content etc deteriorates quite dramatically. People characteristically remember around 20% of the learnt material after a 30 day period. Thats like wasting 80c in every rand of your training cost!
If we look at the Logical Level Of Results (below) in reverse order, we will see that every situation has, as output, a specific set of desired results or outcomes.
The Results level is dependant upon some previous Actions, which are dependant upon Skilful actions, which are dependant upon the person having the Abilities to assimilate and apply the new skills learnt and remembered.
Most training focuses on the skills and actions levels, without ever addressing the power of the levels below the Skills/ Abilities Level.
Like an iceberg, they address the aspects that they can see, whilst missing the hidden fundamental issues that truly impact and control their success and results.
We have a massive challenge to rebuild our peoples Adversity Intelligence and Resiliency (AQ) and overcome the Learned Helplessness and Self-Limiting Beliefs that pervade and infect our workplace.
By addressing the issues below the Skills/Abilities Level (Warmware levels), we begin to empower people to deliver authentically and effectively, with the right attitudes from the right points of view, with the right intentions and based upon a strong personal foundation.
In order to maximise our skills development budgets and efforts we must begin by addressing the Warmware or lowest levels of peoples attitude, beliefs, programming and Static. We have to rebuild their resiliency and adversity handling abilities by upgrading their limiting mental programmes and past experiences.
By measuring a persons Adversity Intelligences and then addressing the issues or Leaks that negatively impact their personal state; we can achieve results, way in advance of head-based training. Feedback from the Emotional Intelligence fundis reveal that we are 90% emo-energy based and 10% logically based.
We need our peoples heads and hearts to be used in the workplace and in their dealings with each other. The power in our relationships is emo-energetic, and not logically based.
Through the process of Resilience Coaching and a range of experiential and specifically customised workshops, Life Masters upgrades peoples mental and heart based Warmware (software for humans), to assist them in maximising their attitudes and beliefs, and to begin to build life-long relationships with internal and external customers.
Only in this way can we build a strong, productive and self-motivated organisation that will deliver world-class results. This will in turn translate back to delivering on the intention of our Skills Development Strategys Vision.
For information on how you can pump up your staffs performance with AQ coaching and customised workshops, contact Tony Dovale of Life Masters International. +27 011 467-1763 www.lifemasters.co.za
Call +27(0)83-447-6300 for a FREE Adversity intelligence intro session or presentation.
www.tonydovale.com www.warmware.net www.coachfree.com
About the author:
Tony, a Business Alchemist, Entrepreneur, AQ Coach and Transformational Facilitator, has invested the last 24 years developing tools and technologies to address human “static” and energy issues that relate directly to Prosperity and Consciousness, Awareness, Life Energy, prosperity, Inner Peace and Freedom.
See www.lifemasters.co.zawww.tonydovale.comor www.warmware.netfor more information
- The Power of a LifeMasters AQ Coach - Don’t waste time or money on training until you have read this valuable research.Tony dovaleDont even think of sending your management or staff on another training, coaching or team-build until you have read this information.
Cynicism is at an all time high. Business pressure and stresses are ever-increasing. Budgets are tight. Staff needs more skills to perform effectively. Trust levels are falling and integrity levels are almost non-existent. The need to do more with less is our biggest challenge.
We need our staff to deliver more now! As competition and pressure to perform to world-class standards grow, companies are forced to find new ways to differentiate or die.
Extensive research into training effectiveness indicates that less than 12% of what is learnt in training is applied back at the workplace. Add to this the information on memory recall, which indicates that most of us forget almost 80%+ of what we have learnt within 30 days, and we can clearly see there is a big problem.
Extensive research highlights some of the challenges we face in attempting to get our staff and teams aligned and fully active. Below are some pointers to consider for your workplace gleaned from our research, our first hand coaching and LMI intervention experiences. Research material - Dr S Priest (PhD), Daniel Goleman, Professor Stoltz and Tony Dovale.
Often internal company confusion is created by poor communication on company vision, mission, key values, goals, contribution to purpose, clarity of purpose and organisational needs.
Experiential learning overshadowed classroom style learning effectiveness in maintaining long-term results.
A combination of Metaphoric and Isomorphic debriefing is shown to be the most effective form of ensuring learning is transferred to the workplace. Unless effective debriefing is utilised, learning can be totally wasted.
Classroom lectures have almost no effectiveness in Teambuilding.
Trust (and sub aspects Acceptance, Encouragement, Confidentiality, Dependability, Believability) plays a strong role in workplace performance.
Touch plays the strongest role in building workplace trust.
Almost all training and performance enhancement interventions are short- lived unless followed up with Coaching or other forms of accountability. Typically within 6 months, performance is almost back to initial baseline measures with normal training methods.
Off-the-shelf performance enhancement programmes (Indoor/Outdoor) have proven to be considerably less effective than customised, flexible design outcomes based programmes.
Solution Focussed Facilitation/coaching delivers substantially greater results than problem solving/focussed facilitation.
A managers responsibility used to be to manage - today its shifted to enable and empower people to perform. This can best be achieved through remaining neutral in interactions, asking thought-provoking, open-ended questions, pausing and listening intently, and challenging the staff to go higher. One of the managers most critical role shifts is to become the coach rather than the enforcer.
Facilitation and coaching processes have matured and evolved extensively over the last 60 years. The most potent strategies to enhance facilitation results include, Metaphoric and Isomorphic framing, and direct/indirect front-loading the experiences.
More than 60% to 70% of a persons daily energy/attention/ focus/productivity is utilised for survival and protection in the typically political corporate workspace. Unless this is addressed, most performance enhancements will not succeed.
Adults cannot focus effectively for extended periods of learning time, yet we still embark on all day class bound workshops and intense information dumps.
Many organisations are still run on dictatorial / fear-based control foundations which may be have been effective in the short-term, but can be devastating in the longer term. In an environment where positive relationships are fundamental to results, fear-based control erodes trust, truth, commitment, collaboration, confidentiality, health, and ultimately profitability pays the toll.
Managers are employed for what they know/can do (Information / Technical) and removed for what they dont know/cannot do. This is usually based around long-term effective people skills Empathy, Leadership Coaching skills, EQ and AQ.
Emotions control productivity and results more than intelligence. Anger, Anxiety and depression damage your staffs energy, health and outlook. High personal hostility levels increases the likelihood of early death by 700%.
Elevated levels of anger and frustration increase the likelihood of cardiac problems by 200%+. It also reduces the quality of relationships and productivity. Trust is required to defuse this situation.
Anxiety and fear can be the greatest contributor to stress which in turn creates low productivity, low resilience and high absenteeism. These states/reactions also impair a persons ability to learn, be creative, and apply existing knowledge effectively.
AQ or resilience is becoming one of the most important virtues in selecting staff. As a minimum, in todays highly competitive environment, people are required and assumed to have a good IQ. The real challenges are that in order to be successful on the current playing field of business, EQ (Emotional Intelligence), AQ (Adversity Intelligence) and XQ (Implementation/Action Ability) are the determining dimensions that ensure success.
Customer-centric organisations necessitate people who can initiate, build and sustain strong relationships that can endure almost any storm or problem.
Of the 21 CRM criteria identified as critical to business success 4 of the top 5 depend upon the Human Element.
Frequently CRM and Sales solutions that are human-centric will out perform tehno-centric solutions.
Just as any sports professional, committed to achieving extraordinary results, has a coach, savvy managers ensure that AQ coaching becomes their organisations most powerful and cost-effective foundation of staff development and results delivery.
Astute coaches know that soft skills have a vastly superior impact on long-term performance and productivity than hard skills training, many companies who ignore this, will lose out on capitalising on their staffs trapped, untapped potential.
Many organisations use training to solve symptoms whilst the real causes of the challenges continue to go unaddressed. Unless the underlying issues are revealed and resolved, companies will continue to waste their training spend. Read the excellent book The fish stinks from the head by Barton Goldsmith, Ph.D., to get an alternative perspective.
Studies show that success is typically 80%+ psychological and 20%- skill dependant.
We have numerous results, with our clients, where we have shown that the effects of our intervention have been maintained for over 24 months and longer.
Motivation lasts a moment Personal transformation a lifetime. Dont waste any more money on short-lived interventions and training.
“Management means helping people to get the best out of themselves, not organising things.” - Lauren Appley
Subscribe to our leading-edge newsletters and coaching services at www.lifemasters.co.za or coachfree.com to ensure that your development activities has long-lasting efficacy.
Remember if you continue to train today using past methods you will most likely fail. If you begin to coach today using present methods you could be competitive. If you begin to coach today using futuristic methods you will be much more successful.
With the shift from Selling to Relationships, the power of human CRM is the area of opportunity that offers greatest leverage for least cost.
Tony Can be contacted at www.tonydovale.com or +27(0)83-447-6300 South Africa
About the author:
Tony, a Business Alchemist, Entrepreneur, AQ Coach and Transformational Facilitator, has invested the last 24 years developing tools and technologies to address human “static” and energy issues that relate directly to productivity, performance, Consciousness, Awareness, Life Energy, Wealth, Inner Peace and Freedom.
See him at www.tonydovale.comor www.lifemasters.co.za Telephone +27 (0) 834-476-300 South Africa.
Tony will travel anywhere to do his special work.
Press Release
Entrepreneur Runs List Sales Company from Office in His Home Angela Booth
After being fired and told he’d “never work in politics again,” Shawn Harmon, incorporated his own list company to compete against his former employer.
Annapolis, MD July 16, 2004 — After being fired and told he’d “never work in politics again,” Shawn Harmon, incorporated his own list company to compete against his former employer. By racking up $50,000 in credit card debt, Mr. Harmon started buying registered voter lists to resell to authorized users. It was a calculated risk; he had some verbal commitments to buy from prospective clients but no signed orders and plenty of mounting personal bills.
Today, over four years later, Mr. Harmon, as President of e-Merges, has grown it into an assembler of multiple lists including: pilots, campaign donors, boat owners, hunter/fishers lists, aircraft owners, and professional occupational licenses.
e-Merges consistently earns a very healthy thirty cents for every dollar in sales because each list is turned over an average of 3 times before the data is repurchased.
The recent competitiveness of the Bush vs. Kerry race has helped fuel the growth of e-Merges too.
But according to Mr. Harmon: “The reason the e-Merges business model works so well is twofold: redundant overhead is eliminated and clients are not forced to buy lists with unneeded add-ons. For example, a recent prospect was quoted $45,000 from a competitor for lists e-Merges ultimately provided for $10,000.”
e-Merges is currently developing a franchise plan for entrepreneurial professionals to sell e-Merges mail or phone lists. These independent contractors would sell e-Merges lists from their home. The back office would be handled by e-Merges. Mr. Harmon expects a tripling of sales revenue within 12 months and foresees money conscious and talented stay-at-home soccer moms filling this new role.
Not a bad accomplishment for a guy who was told he would never work in politics again.
About http://www.e-Merges.com ,Inc.
www.e-Merges.com Inc. is emerging as the country’s preferred list provider for voter, hunting, boat owner, fishing, donor, and occupational license lists. With over 180 million records, e-Merges has helped locate lost children, helped win campaigns, assisted law enforcement and helped business target relevant prospects.
Investor Contact: Anne Horrigan e-Merges.com, Inc. (410) 353.6894 or www.e-Merges.com Inc. 1694 Anne Court, Ste. 5000, Annapolis, MD 21401-6512
About the author:
.
Baby Steps To Business Success Angela Booth*Article Use Guidelines*
Use in opt-in publications, or on Web sites, but please include
the resource box.
Please send me a copy, if possible. Many thanks.
**
Summary: You can do, be and have, anything you want. As long as you get
started. Take baby steps: one tiny step after another, even when
you have no real idea of how you’re going to get to your
destination, beyond the next step.
Category: Small Business
Words: 950
Baby Steps To Business Success
Copyright 2003 by Angela Booth
You can do, be and have, anything you want. As long as you get
started. Take baby steps: one tiny step after another, even when
you have no real idea of how you’re going to get to your
destination, beyond the next step.
Taking baby steps involves faith, but faith isn’t something you
have. It’s something you do. Meditation teacher Sharon Salzberg
says: “faith is about realizing that we don’t have to be defined
by the circumstances we find ourselves in. It’s seeing that our
lives are a lot bigger, filled with far more potential than we
usually imagine we can step into the unknown and make a new
beginning.” (From the article “Finding the Connection” in The
Oprah Magazine, September 2002.)
So how do you do this?
==> One: Decide on your destination
If the journey of a thousand miles begins with a single step, you
need to decide where you’re headed.
Where are you going? What do you want? If you want to own your
own business, decide that that’s your destination. If you want to
write a book, decide that that’s what you want to do.
Sometimes we’re so scared of failing, that we dont make that
initial commitment, that decision. We never say: “This is what I
want”.
Decide. Right now. And write down your decision. Buy a small
notebook, or open a new computer file. When you write it down,
both left and right parts of your brain take notice.
If you feel nervous, reassure yourself that all you’re going to
do is take baby steps. One teeny step at a time, just whatever
feels right for you in the moment. You won’t ever ask yourself to
do anything you are not capable of doing in the next moment.
==> Two: Wait for your intuition to guide you to the next step
Remember that still small voice within you?
That still small voice isn’t the Spoiler. The Spoiler is a
negative demon. It says: “you can’t; you shouldn’t; you won’t;
it’s too hard; you’ll never get there; who do you think you are?”
The knack to handling the Spoiler is recognizing it when it
chirps up. Here’s a cute imaginative exercise to muffle the
Spoiler.
Close your eyes for a moment and imagine the Spoiler. What does
it look like? Is it big, with a bulging head and massive
eyebrows, and — what’s your image of the Spoiler?
When you can see the Spoiler in your mind’s eye, imagine it
shrinking. It’s shrinking until it’s tiny. It fits in the palm of
your hand. Now pick it up and pop it into a jar, or a box.
Something with a lid. Screw the lid onto the jar, or close the
lid and lock it.
Now the Spoiler’s gone. You can’t hear it any more.
With the Spoiler gone (you may need to repeat the disposal
exercise each day, or several times a day for a while), you can
hear your intuition. Let’s call your intuition your Director.
You can picture your Director in your mind’s eye if you wish. Or
you can listen for him, or her. Your Director pushes. Sometimes I
ignore my Director, but she’s persistent. She nags. She nagged me
into creating a blog (Web log). I’ve still got no idea why having
a blog is A Good Thing according to my Director, but at least
she’s stopped nagging about it.
If you’re thinking that all this imaginative stuff is a mite
weird, remember that your right brain thinks in images. Always.
Whether you know it or not, and whether you care or not. If you
can become aware of these images, you can get your left and right
brain to work together more harmoniously. (If you’re interested
in images, Carl Jung called them Archetypes. To learn more, read
popularized books on Jungian psychology. Fascinating stuff.)
==> Three: Remember that everything’s changing, all of the time
Change is frightening. However, everything’s changing. Nothing
stays the same. So you might as well go with the flow.
Change doesn’t have to be bad news. It’s excellent news. It means
that your business will NOT stay the same. It will change, and
all the myriad tiny things you do each day do make a difference.
They’re cumulative.
Take action to steer your business in the direction you want it
to go. If you want more sales, do more marketing. Follow up with
your contacts. Follow up with past clients. Do at least five
marketing tasks a day.
When it seems that nothing’s happening, remember that it is,
because everything’s changing.
You especially need to remember that everything’s changing when
everything is going well in your business. You can’t stand still.
So if everything’s going well, keep paddling in the direction you
want to go. If you dont, you may find yourself sliding over a
waterfall.
==> Four: Listen to your resistance, it has meaning
When you resist something say marketing your resistance means
something. Don’t just assume that you’re a lazy so-and-so and
dump a heap of negative thoughts onto yourself.
Take a pen and some paper, find a quiet spot, and ask yourself
some questions.
Ask:
* why aren’t I (doing whatever it is that you’re resisting)?
* what am I afraid of?
* what do I really want?
* what should I do next?
Answers will come.
That’s all it takes to take baby steps to business success. So go
ahead. DO faith, and take baby steps.
***Resource box: if using, please include***
Veteran multi-published author and copywriter Angela Booth crafts
words for your business — words to sell, educate or persuade.
E-books and e-courses on Web site. FREE ezines for writers and
small biz: http://www.digital-e.biz/
About the author:
.
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